B2B & B2C sales
Studied and trained in both: selling to businesses through wholesale accounts and contracts, and straight to customers, in person and online.
● Expertise
Marketing that sells. AI that scales it.
Twenty-plus years in sales and management, fifteen-plus leading ecommerce and digital marketing, twenty-plus in technology, and an AI practice I use on real work every day.
01 Sales & sourcing
The deal, the buyer and the factory.
Before the ads and the systems, there is a sale. I have sold B2B and B2C, worked with retail buyers, trained sales teams, managed vendors and sourced products from the factories that make them.
Retail buyers
Working with buyers at the country’s biggest retailers and marketplaces to get products listed, stocked and selling.
Sales training
Trained sales teams in ecommerce, wholesale, the auto industry, and services and other intangibles, where trust is the whole sale.
Vendor management
Choosing vendors, negotiating terms and holding them to it. Vendor contracts at EfactoryToMe saved $50K+ in the first year.
Product sourcing & factories
Sourcing products and working directly with the factories that make them.
Logistics
From the factory to the customer: overseas containers, warehouses, 3PLs and freight. Today I run the logistics systems at PlantSwitch.
Retail buyers I’ve worked with08
- 01Walmart
- 02Amazon
- 03Target
- 04Sam’s Club
- 05Home Depot
- 06Lowe’s
- 07Wayfair
- 08Menards
Sales teams I’ve trained
- Ecommerce
- Wholesale
- Auto industry
- Services & intangibles
02 Digital marketing
Every channel, run on current rules.
Platforms change how they deliver every few months. I re-check the rules before touching a live account, so the work fits how each platform works now, not last year.
Paid social
Campaigns built for how delivery works now: broad targeting, many distinct creative ideas, and creative refreshed before it tires. TikTok Shop and GMV Max included.
Search & shopping
Search, Shopping and Performance Max, structured so campaigns don’t bid against each other, with clean conversion data feeding the bidding.
Amazon & marketplaces
Brand Registry, A+ Content, Sponsored Products, Brands and Display, Seller and Vendor Central and FBA planning, plus Walmart, Target and Wayfair.
Email & SMS
Welcome, abandoned cart, post-purchase and win-back flows, plus campaigns that respect the list.
SEO & local SEO
Technical SEO, pages built around what people actually search, schema, Google Business Profile and reviews.
AI search visibility
Getting a business named in AI answers: clear entity information, structured data and content written to be quoted.
Tracking & attribution
Pixels, Conversions API, GA4 and attribution tools set up so the numbers can be trusted before money moves.
Creative production
Ad creative at volume: AI image and video generation, UGC direction, voiceover and editing, matched to each platform.
Conversion & UX
Store and landing page work that turns more visitors into buyers, designed and tested on a phone first.
Social media
Content calendars, posting and community management, scheduled and approved through tools I built.
Branding & design
Logos, brand guidelines, packaging and print, built from the brand’s category rather than a template.
Analytics & reporting
One view across ad platforms, stores and the ERP, so leadership sees revenue, margin and stock together.
03 AI practice
Agents, automations and the plumbing that makes them useful.
Most AI talk stops at a chat window. The value is in connecting AI to the systems a business already runs, with clear limits and a person in charge.
01
AI agents
Agents that run on a schedule with a shared memory: they monitor ad platforms for changes, research prospects, draft outreach and posts, and queue everything for a person to approve.
02
MCP servers
Custom Model Context Protocol servers that give AI agents safe, scoped access to Shopify, Odoo, Meta, Google Ads, Amazon Ads, TikTok and GoHighLevel.
03
Business automation
ERP automations that check data, raise alerts only when something is really wrong, file documents and email reports on a schedule.
04
AI-assisted development
Integrations, plugins, apps and full websites delivered in a fraction of the usual time, then tested on real devices before anyone sees them.
05
AI creative & voice
Image, video and voice generation pipelines for ads and proposals, at the top quality setting, with talking characters synced to their audio.
06
AI in the business
Computer-vision grading, AI-built training programs and AI search visibility, plus teaching teams to use AI in their daily work.
Shannon’s siteAsk me about Shannon’s AI work, marketing, systems, results or how to reach him.
Answers come straight from this site’s content.
04 How I use AI
Four rules I don’t bend.
Fast is only useful if it is right. These hold on every build, for every client.
A person approves it
Agents draft and queue. Anything a client or customer sees is approved by a person before it goes out.
Numbers get verified
Every figure is re-checked against the source before it goes into anything that gets sent.
Data stays with its owner
Client systems run in the client’s own accounts and billing, never on my servers.
Always current
A scheduled agent checks the ad platforms for changes every week, and a monthly pass refreshes everything else.
05 Tools & stack
What I work in every week.
Platforms I have run in production, not just logged into.
Commerce
Shopify & Shopify PlusWooCommerceBigCommerceAmazon Seller & Vendor CentralWalmart MarketplaceTikTok Shop
Sales & retail
B2B & wholesaleB2CRetail buyersVendor managementSales training
Operations
Odoo ERP/WMSNetSuiteProduct sourcingFactories3PL & freightForecastingPurchasingInventory
Marketing
Meta AdsGoogle AdsAmazon AdsTikTok AdsKlaviyoGoHighLevelHubSpotGoogle Business Profile
Data
GA4Conversions APITriple WhaleSearch ConsoleOdoo reporting
AI & build
AI agentsMCP serversImage & video generationVoice generationPythonTypeScriptPHPAstroGSAPThree.js / WebGL