Ecommerce, sales, digital marketing and AI leader. I grow the business, then build the systems and AI that run it.
01 What I do
Sales and marketing win the orders, operations has to source and ship them, and AI should make all of it faster. I have run all three: as a COO, as a Director of Ecommerce, and as the person who builds the ERP and the agents.
Selling to businesses, retail buyers and customers, and the advertising, search and stores that keep orders coming.
The suppliers, systems and logistics that take the order and get it out the door, accurately and on time.
Agents and automations I build and use every day, with a person approving what matters.
02 Sales & sourcing
Twenty-plus years in sales and management, B2B and B2C. I have sold, trained the people who sell, worked with the buyers at the biggest retailers in the country, and sourced products straight from the factories that make them.
Sales teams I’ve trained
03 AI practice
I build the agents, connect them to the platforms businesses actually run on, and keep a person in charge of anything a customer sees.
Agents that run on a schedule with a shared memory: they monitor ad platforms for changes, research prospects, draft outreach and posts, and queue everything for a person to approve.
Custom Model Context Protocol servers that give AI agents safe, scoped access to Shopify, Odoo, Meta, Google Ads, Amazon Ads, TikTok and GoHighLevel.
ERP automations that check data, raise alerts only when something is really wrong, file documents and email reports on a schedule.
Integrations, plugins, apps and full websites delivered in a fraction of the usual time, then tested on real devices before anyone sees them.
Answers come straight from this site’s content.
04 Recently shipped
Technology moves every month. So do I. A running log of what I have shipped lately, across marketing, systems and AI.
Cart, affiliates, lab report lookup and a label studio that draws every product photo, on its own code base and database.
Private proposal pages that read themselves aloud as a prospect scrolls, with the voice recorded in-browser or generated on my own hardware.
Invoices, recurring billing, prepay, contracts and proposals that turn a prospect into a client when they accept.
Scheduled agents that check every ad platform for changes each week, research prospects and draft outreach. Nothing goes out until a person approves it.
Floating islands for each service family, lit and flown through as you scroll, built in Three.js.
A storefront counter fed hourly from Odoo, so the number on the website is the number in the books.
Custom servers that let AI agents read and act inside Shopify, Odoo, Meta, Google Ads, Amazon Ads, TikTok and GoHighLevel.
Staff photograph a trading card, get a grade back and an offer priced against live market data.
Drafts, schedules and holds posts for a client’s approval across Facebook and Instagram, and reports what performed.
05 Now at PlantSwitch
A growing manufacturer needed one system instead of spreadsheets. I launched Odoo company-wide and built the custom pieces around it.
One system for inventory, orders, purchasing and the warehouse, used by sales, operations, accounting and the overseas production team.
Built in-house to replace a paid connector. Online orders flow into Odoo, and payments recorded in Odoo mark the Shopify order paid.
Follows every overseas purchase order from confirmation to the warehouse door, checks that what shipped matches what was ordered, and flags what needs attention.
Customer forecasts by product and month, set against stock on hand and on order, so purchasing sees when each product runs out and when to reorder.
Sales reported on what actually shipped, margin views for the people who should see them, a live back-order report and reports anyone can schedule to their inbox.
Inspection forms with photo capture, and drop folders where lab test reports file themselves by category for the US team to review.
+ 4 more on the portfolio page
06 Stores & brands
Through eCommWiz, the agency I founded in 2021, I design and build custom online stores and brands, then run the marketing that grows them. In-house, I’m rebuilding plantswitch.com solo, from design to code.
A new store built from nothing: a particle-drawn homepage, batch certificates looked up by lot number, a dosing calculator, and quantity pricing and affiliate plugins written from scratch.
A standalone store with its own admin: an interactive vial scanner on the homepage, a live product menu, lab report lookup, affiliate dashboards and a label studio that draws every product photo.
A custom card-grading and buying program with its own staff console: photograph a card, get an AI grade, price it against live market data and make an offer on the spot.
The whole brand, built from zero: identity, logo and guidelines, the first website, local search and the social content that runs on it.
An AI-driven training program that builds and adapts each member’s plan from their goals and equipment, wrapped in a custom store for merch and supplements.
Logo and brand identity, then the storefront rebuilt on Shopify with an original design direction and social accounts set up alongside.
Rebuilding the company’s online store solo, from design to code, connected to Odoo, with a live impact counter fed straight from the ERP. In final preview.
07 Career
From the infantry to the C-suite, through sales floors, IT departments and marketplaces. Each role added a piece the next one needed.
WMS Systems & Logistics Operations Manager
OdooERP/WMS launched company-wide, and the custom systems around it
Founder
Since 2021full-service digital and AI agency for US businesses
Director of Ecommerce
+50%ecommerce sales growth, year over year
Chief Operating Officer
$600Kmonthly sales across Amazon, Walmart and Target at a 30% net margin
Chief Operating Officer
$4Mmonthly margin improvement (33%) through supply chain work
Senior Director of IT and Operations
7→25%net margin in six months
Infantryman (11B)
11BU.S. Army infantry, Fort Benning, GA
08 In their words
He knows sales, ecomm and tech like no other. He can bring a team together and complete the tasks at hand, when others had failed multiple times.
Shannon was instrumental in our growth with major ecommerce players, including Amazon, Walmart, and Wayfair. He also emerged as our Subject Matter Expert on all AI-related projects.
Shannon possesses the unique ability to visualize an opportunity and follow through with implementing a solution. I highly recommend Shannon as an e-commerce professional.
He has been instrumental in developing and implementing strategies that have notably increased our online traffic and conversion rates.
Not only is he an expert in the ever-evolving world of E-commerce, but he’s also an exceptional teacher and leader.
I watched him start as a salesperson at a new car franchise and through his goal driven personality and understanding of customer needs, was quickly promoted into management where he excelled.
Excellent soft skills and very professional. Shannon is someone you definitely want in your team.
Answers come straight from this site’s content.