eCommerce Director
Hans-Mill Corp, Jacksonville, FL
12/2021 – Present

• Accelerated sales by 50% YoY through targeted e-commerce strategies and listing optimization across Amazon, Walmart, and Shopify platforms.
• Directed a team of 12 (on-site and remote) across marketing, logistics, graphics, and content, achieving top-tier performance metrics.
• Launched a new brand from concept to market, managing trademarking, customer research, and graphic design, boosting market presence.
• Elevated Walmart content scores from 80% to 95% and redesigned Shopify site, enhancing UX and driving online sales.
• Spearheaded Amazon marketplace strategy, leveraging Brand Registry, A+ Content, and hybrid Seller/Vendor Central models to maximize visibility and profitability.
• Executed AMS campaigns (Sponsored Products, Brands, Display) and optimized FBA inventory, increasing brand reach and sales.
• Managed monthly P&L, ensuring fiscal discipline and transparent reporting.

Chief Operating Officer
Efactorytome, Jacksonville, FL
02/2018 – 11/2021

• Grew monthly sales to $600K across channels like Amazon, Walmart, and Target, maintaining a 30% net margin.
• Led a team of 10 in accounting, logistics, and content, restructuring operations for 100% inventory accuracy and efficiency gains.
• Boosted margins by 60% YoY through strategic marketing, process optimization, and expanded sales channels.
• Built and managed Amazon brand presence, overseeing trademark registration, Brand Registry, and multi-channel fulfillment (SFP, FBA, Vendor Central).
• Negotiated vendor contracts, securing $50K+ in savings in year one.

Chief Operating Officer
Barproducts, Jacksonville, FL
06/2018 – 12/2019

• Increased B2C orders by 40% via social media and AdWords campaigns, collaborating with influencers like Snoop Dogg and Kodak Black.
• Improved monthly margins by $4M (33%) through supply chain enhancements and vendor negotiations.
• Migrated e-commerce platform from Magento to Shopify, cutting costs and boosting security.
• Led multi-platform marketing initiatives to elevate brand visibility and sales.

Senior Director of eCommerce
Greenstream International, Jacksonville, FL
11/2014 – 12/2017

• Grew net margins from 7% to 25% in six months by streamlining processes and roles.
• Drove $1M B2C and $7M B2B monthly sales through e-commerce and strategic partnerships.
• Secured and managed a high-value Lenovo contract, aligning tech solutions with business goals.
• Analyzed web analytics to shape product roadmaps and identify growth opportunities.

EDUCATION

Bachelor of Science in Computer Science
Sullivan University, Louisville, KY
Graduated: December 2010

Associate of Science in Computer Science
Hazard Technical College, Hazard, KY
Graduated: December 2002

CERTIFICATIONS

• CompTIA A+, Net+, Security+
• CompTIA Infrastructure Specialist
• CompTIA Operations Specialist