Shannon F Cain Jr

Shannon

Cain

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eCommerce

Shannon Cain

Proven e-commerce and marketing expert with 15+ years of experience, specializing in multi-channel sales growth, digital optimization, and team leadership to deliver exceptional ROI.Proven e-commerce and marketing expert with 15+ years of experience, specializing in multi-channel sales growth, digital optimization, and team leadership to deliver exceptional ROI.

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my career

15+ Yrs

eCommerce/Marketing

20+ Yrs

IT

20+ Yrs

Sales/Management

My Key Skills

Skilled in e-commerce strategy, digital marketing (SEO, PPC, AMS), and multi-channel sales management (Amazon, Walmart, Shopify), with expertise in brand development, data analytics, cross-functional team leadership, P&L oversight, supply chain optimization, and AI-enhanced content creation

eCommerce

Expert in e-commerce strategy, driving sales growth and profitability across platforms like Amazon, Walmart, and Shopify through optimized listings and innovative digital solutions.

Digital Marketing

Proficient in digital marketing, boosting brand visibility and engagement through SEO, PPC, and AMS campaigns tailored to multi-channel e-commerce success.

Cross-Functional Team Leadership

Adept at cross-functional team leadership, guiding diverse on-site and remote teams in marketing, logistics, and content to achieve ambitious KPIs and operational excellence.

Brand Building

Skilled in brand building, creating and scaling impactful identities through strategic development, trademark management, and customer-focused positioning across digital platforms.

Explore my Resume

Biography

I’m Shannon Cain, a results-driven e-commerce and marketing expert with over 15 years of experience, ready to leverage my skills in digital strategy and team leadership to boost your brand’s success.

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Qualification

Equipped with a Bachelor’s in Computer Science, 5 CompTIA certifications, and 15+ years of e-commerce and marketing success, I’m qualified to elevate your digital strategy and drive results.

Credly

Experience

With over 15 years of experience, I’ve driven 50% sales growth, launched brands, and optimized digital operations across Amazon, Walmart, and Shopify—ready to bring that expertise to your team.

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Contact

Interested in a proven e-commerce and marketing leader to drive your revenue growth? Contact me below to discuss how my 15+ years of experience optimizing platforms like Amazon and Shopify can elevate your team!

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My Professional Journey

Strategic e-commerce and marketing leader with over 15 years of experience driving revenue growth, optimizing digital operations, and building high-performing brands across online marketplaces. Expert in omnichannel marketing, product listing optimization, and sales channel expansion, with a proven ability to increase profitability through data analytics and innovative AI-driven solutions. Skilled in leading cross-functional teams to exceed KPIs and ROI goals, delivering measurable results in dynamic, fast-paced environments.

Hans-Mill Corp - ECommerce Director

December 2021 – Present

  • Accelerated sales by 50% YoY through targeted e-commerce strategies and listing optimization across Amazon, Walmart, and Shopify platforms.
  • Directed a team of 12 (on-site and remote) across marketing, logistics, graphics, and content, achieving top-tier performance metrics.
  • Launched a new brand from concept to market, managing trademarking, customer research, and graphic design, boosting market presence.
  • Elevated Walmart content scores from 80% to 95% and redesigned Shopify site, enhancing UX and driving online sales.
  • Spearheaded Amazon marketplace strategy, leveraging Brand Registry, A+ Content, and hybrid Seller/Vendor Central models to maximize visibility and profitability.
  • Executed AMS campaigns (Sponsored Products, Brands, Display) and optimized FBA inventory, increasing brand reach and sales.
  • Managed monthly P&L, ensuring fiscal discipline and transparent reporting.

EfactoryToMe - COO

February 2018 – November 2021

  • Grew monthly sales to $600K across channels like Amazon, Walmart, and Target, maintaining a 30% net margin.
  • Led a team of 10 in accounting, logistics, and content, restructuring operations for 100% inventory accuracy and efficiency gains.
  • Boosted margins by 60% YoY through strategic marketing, process optimization, and expanded sales channels.
  • Built and managed Amazon brand presence, overseeing trademark registration, Brand Registry, and multi-channel fulfillment (SFP, FBA, Vendor Central).
  • Negotiated vendor contracts, securing $50K+ in savings in year one.

Barproducts - COO

June 2018 – December 2019

  • Increased B2C orders by 40% via social media and AdWords campaigns, collaborating with influencers like Snoop Dogg and Kodak Black.
  • Improved monthly margins by $4M (33%) through supply chain enhancements and vendor negotiations.
  • Migrated e-commerce platform from Magento to Shopify, cutting costs and boosting security.
  • Led multi-platform marketing initiatives to elevate brand visibility and sales.

Greenstream International - Sr Director of Ecommerce

December 2018 – August 2019

  • Grew net margins from 7% to 25% in six months by streamlining processes and roles.
  • Drove $1M B2C and $7M B2B monthly sales through e-commerce and strategic partnerships.
  • Secured and managed a high-value Lenovo contract, aligning tech solutions with business goals.
  • Analyzed web analytics to shape product roadmaps and identify growth opportunities

Know me from others

Curious about what it’s like to work with me? In this section, hear directly from coworkers who’ve seen me in action!

Rodrigo OleaIndustrial Design
Excellent soft skills and very professional Shannon is someone you definitely want in your team. Able to perform on challenging environments and with tight deadlines he is an exceptional team player. I had the pleasure to work with Shannon for almost 2 years and I have only great things to say.
Chris FieldsLogistics and Supply Chain Professional
I worked with Shannon for several years on many different projects. He is without a doubt one of the smartest, driven, and most resourceful people I know. He knows sales, ecomm and tech like no other. He can bring a team together and complete the tasks at hand, when others had failed multiple times. He was the best asset we had, and I look forward to working together again
Mark BolotteVP Operations
I have had the pleasure of working with Shannon Cain while employed at GreenStream Int. as the Director of Operations. His professionalism and technical knowledge are exceptional. Shannon possesses the unique ability to visualize an opportunity and follow through with implementing a solution. His interpersonal and communication skills have allowed him to develop productive working relationships with both our clients and our staff. I highly recommend Shannon as an e-commerce professional. He would be an asset to any organization
Susan ShepherdAutomotive Industry (Retired)
I've known Shannon for nearly 20 years. I watched him start as a salesperson at a new car franchise and through his goal driven personality and understanding of customer needs, was quickly promoted into management where he excelled. With every position Shannon has taken since then, he continues to hone his interpersonal skills to learn what the customer wants/needs which translates into increased success. Shannon has an amazing work ethic and would be an asset to any company fortunate enough to hire him.
Jack HooeManaging Director/President
I am pleased to recommend Shannon Cain as an exceptional E-commerce Leader. Shannon has consistently demonstrated outstanding skills in managing and growing our e-commerce platform, significantly boosting online sales and overall business growth. During Shannon’s time working with me, he has been instrumental in developing and implementing strategies that have notably increased our online traffic and conversion rates. His expertise in digital marketing, user experience optimization, and data-driven decision-making has truly transformed our e-commerce operations. Shannon excels not only in technical skills but also in team leadership and project management. Beyond his professional capabilities, Shannon brings a positive attitude and a proactive approach to problem-solving. I highly recommend Shannon for any e-commerce leadership position. He is a true asset to any team
Chelsea DotteliseCommerce/Marketing
I had the pleasure of working under Shannon's leadership for a year. Not only is he an expert in the ever-evolving world of E-commerce, but he's also an exceptional teacher and leader. Shannon's ability to break down complex concepts and empower his team with actionable knowledge made him an invaluable asset. His guidance and support fostered a collaborative environment where everyone could learn and grow. I highly recommend Shannon to anyone seeking a leader with exceptional E-commerce knowledge and a talent for fostering a successful team.
David TravisVice President Sales
I worked directly with Shannon for 2 years at Hans-Mill when he was our E-Commerce Director. Shannon was instrumental in our growth with major ecommerce players, including Amazon, Walmart, and Wayfair. In addition to his broad base of knowledge, Shannon also brings a positive, "can do" attitude to every project. Shannon was instrumental in leading our Market Research efforts to identify emerging trends and new product opportunities. He also emerged as our Subject Matter Expert on all AI-related projects. With his broad base of experience, strong track record of success, and positive attitude, Shannon is well respected by all of his colleagues and I would highly recommend him for any leadership role in eCommerce or Marketing.
Rodrigo OleaIndustrial Design
Excellent soft skills and very professional Shannon is someone you definitely want in your team. Able to perform on challenging environments and with tight deadlines he is an exceptional team player. I had the pleasure to work with Shannon for almost 2 years and I have only great things to say.
Chris FieldsLogistics and Supply Chain Professional
I worked with Shannon for several years on many different projects. He is without a doubt one of the smartest, driven, and most resourceful people I know. He knows sales, ecomm and tech like no other. He can bring a team together and complete the tasks at hand, when others had failed multiple times. He was the best asset we had, and I look forward to working together again

Why select Shannon Cain?

Why select Shannon Cain? With over 15 years of experience, I bring a unique blend of creative innovation, proven management, team-building expertise, and a technology-driven mindset, all delivered with an approachable personality that drives results and elevates brands.

Creative Ideas

Select me for my knack for innovative thinking, demonstrated through streamlining process improvements, crafting impactful marketing strategies, enhancing user experience (UX), leveraging social media campaigns with influencer collaborations, and designing standout product identities that drive engagement and growth.

Team Building

Choose me for my ability to foster high-performing teams, shown through uniting diverse groups in logistics, marketing, and content creation, cultivating collaboration on social media campaigns, and leading cross-functional efforts to achieve top-tier performance metrics.

Technology Driven

Select me for my tech-savvy approach, evidenced by implementing ERP and OMS systems, migrating e-commerce platforms to enhance security and performance, leveraging AI for content and graphics, and using data analytics to optimize user experience and sales strategies.

Approachable Personality

Choose me for my approachable demeanor, reflected in my success building trust with diverse teams, collaborating seamlessly on marketing and product initiatives, and fostering open communication to drive process improvements and achieve shared goals.

Contact Me

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