Shannon F Cain Jr
Results-Driven eCommerce Executive | Driving Growth & Operational Excellence.

STRENGTHS

Ambition

I’m not the kind of person who does things half-heartedly. I'm always looking for new ways to improve operations and deliver results..

Precision

"I believe if it is worth doing, the only way is to do it right." This is my precision principle, and I always strive to bring it into my work and every aspect of my life..

Adaptability

When it comes to getting a job done, there’s always a better, more efficient way. I pride myself on always learning and always improving.

Data-Driven

We all know that the right decisions are based on real data. That's why I pride myself on my ability to do proper market and customer research. It helps lead to better marketing decisions.

Approachable

I enable others to seek guidance and assistance whenever needed. This not only contributes to the professional development of those around me but also drives the collective growth and success of the organization as a whole..

Continuous Improvement

By continuously identifying areas for improvement and implementing targeted solutions, I contribute to increased operational efficiency, reduced costs, and streamlined workflows. This commitment to ongoing refinement not only benefits individual departments but also drives company-wide performance and profitability.

SKILLS

Sales Channel Management

Amazon, WayFair, Target, Walmart, Sam's Club, RueLaLa, Home Depot, Lowes

Social Media

Facebook, Instagram, TikTok, X (Twitter), Pinterest

Operations

Inventory, Quality, Project Management, Logistics, Lean, Data Analysis, Staffing, Process Improvement

Sales

Training, Strategy, Forecasting, Performance Management, Team Building, Negotiation, Data Analysis, Process Improvement

Microsoft Office

Excel, PowerPoint, Word, Outlook

Market Research

Research Design, Qualitative Research, Quantitative Research, Market Trends, Consumer Trends, Data Analysis and Interpretation, Competitive Analysis, Reporting/Presentation

eCommerce Platforms

BigCommerce, Shopify, WooCommerce, Magento

Marketing

Strategy, Branding, Targeting, Product Marketing, Content Creation/Copywriting, SEO, PPC, Email Campaigns, CRM, Public Relations, Influencer, Creative Direction

Vendor Management

Vendor Selection, Contract Negotiation, Relationship Management, Performance Monitoring, Risk Management, Quality Assurance, Conflict Resolution, Technology Management

Information Technology

Network Administration, Computer Repair, Apple and Microsoft, Emerging Technologies, Security Systems, Technical Support, IT Project Management, Security, Analysis

P&L Management

Financial Planning, Budgeting, Revenue Management, Cost Management, Margin Analysis, Forecasting, Reporting, KPI Analysis, Continuous Improvement

Graphics

Graphic Design, Social Media Graphics, Banners, Infographic Design, Photo Editing, Branding, Illustration, Packaging, Marketing Graphics

eCommerce Analytics

Google Analytics, Microsoft Analytics, Sales Platform Analytics, Customer Segmentation, Sales Funnel Analysis, A/B Testing, Conversion Rate Optimization, Customer Lifetime Value, Product Performance Analysis, Abandonment Analysis, Cross-Channel Analysis

Business Management

Strategic Planning, Leadership, Financial Management, Operations Management, HR Management, Project Management, Change Management, Marketing/Sales, Business Analytics, Innovation, Communication, Presentation

Project Management

Project Planning, Time Management, Scope Planning, Cost Management, Risk Management, Quality, Resource Management, Stakeholder Management, Communication, Procurement, Change Management, Leadership and Team Management

MY EXPERIENCE

eCommerce Director @ Hans-Mill Corp

Dec. 2021 - Present

• Spearheaded development of the Shopify website, resulting in improved user experience and increased online sales

• Boosted Walmart content scores from 80% to 95% through strategic optimization of product listings, photography, and videos

• Orchestrated targeted digital marketing campaigns across multiple platforms, driving a 50% YOY increase in sales and 55% increase in gross margins

• Created compelling copywriting and graphics for product listings and marketing materials, enhancing brand identity and customer engagement

• Designed and executed email marketing campaigns to nurture customer relationships and drive repeat purchases

• Managed relationships with key sales channels including Amazon, Walmart, Wayfair, and Overstock

• Developed and executed monthly budget and P&L, ensuring fiscal responsibility and transparency

COO @ EfactoryToMe

Feb. 2018 - Nov. 2021

• Implemented warehouse and e-commerce team restructuring, resulting in nearly 100% inventory accuracy and improved operational efficiency

• Negotiated contracts with business partners and vendors, generating over $50,000 in savings within the first year

• Increased margins by 60% YOY through strategic marketing efforts, process improvements, and sales channel expansions

• Created and managed partnerships with sales channels such as Walmart DSV, Walmart Marketplace, Wayfair, Amazon Seller Central, Amazon Vendor Central, RueLaLa, Target, Lowes, Home Depot, and Sam’s Club

COO @ BarProducts

June 2018 - Dec. 2019

• Led migration from Magento to Shopify, modernizing website infrastructure and enhancing security while reducing overall costs

• Increased B2C orders by 40% through strategic social media marketing and AdWord optimizations

• Boosted monthly margins by $4,000,000 (33%) in the first year through supply chain optimizations and vendor negotiations

• Served as main NetSuite administrator, creating custom reports and managing system integrations

• Managed multi-platform marketing efforts, including collaborations with celebrities and influencers to boost brand awareness

Senior Director @ Greenstream Intl

Nov 2014 - Dec. 2017

• Spearheaded project teams, fostering collaboration and ensuring delivery of high-impact solutions

• Leveraged market research and web analytics to develop product roadmaps and uncover growth opportunities

• Managed SEO, PPC, and analytics initiatives across Google, Yahoo, and Bing

• Increased net margins from 7% to 25% within 6 months through organizational restructuring and process optimization

• Successfully negotiated and closed a large contract with Lenovo for refurbishing, recycling, and repurposing various IT assets, demonstrating strong business development and presentation skills.

• Led the acquisition and implementation of new technologies to meet contract requirements, showcasing the ability to align technological solutions with business needs.

• Developed and executed a comprehensive training program for staff, ensuring efficient execution of contract deliverables and improving overall team capabilities in IT asset management.

• Established and executed vision for technology platforms, successfully implementing automated diagnostics tools to support large-scale IT asset management contracts.

• Developed and managed corporate IT budget, including cost analysis and ROI projections for new technologies acquired to meet specific contract requirements with major clients.

EDUCATION

Hazard Technical College

AS in Computer Science 2002

Sullivan University

BS in Computer Science 2010

Certifications

• CompTIA A+

• CompTIA Net

• CompTIA Security+

• CompTIA Infrastructure Specialist

• CompTIA Operations Specialist

Verify My Certifications on Credly: Click Here

TESTIMONIALS

Chris Fields

Transportation, Logistics and Supply Chain Professional

I worked with Shannon for several years on many different projects. He is without a doubt one of the smartest, driven, and most resourceful people I know. He knows sales, ecomm and tech like no other. He can bring a team together and complete the tasks at hand, when others had failed multiple times. He was the best asset we had, and I look forward to working together again

Mark Bolotte

VP Operations

I have had the pleasure of working with Shannon Cain while employed at GreenStream Int. as the Director of Operations. His professionalism and technical knowledge are exceptional. Shannon possesses the unique ability to visualize an opportunity and follow through with implementing a solution. His interpersonal and communication skills have allowed him to develop productive working relationships with both our clients and our staff. I highly recommend Shannon as an e-commerce professional. He would be an asset to any organization.

Susan Shepherd

Automotive Industry (Retired)

I've known Shannon for nearly 20 years. I watched him start as a salesperson at a new car franchise and through his goal driven personality and understanding of customer needs, was quickly promoted into management where he excelled. With every position Shannon has taken since then, he continues to hone his interpersonal skills to learn what the customer wants/needs which translates into increased success. Shannon has an amazing work ethic and would be an asset to any company fortunate enough to hire him.

Jack Hooe

Managing Director/President

I am pleased to recommend Shannon Cain as an exceptional E-commerce Leader. Shannon has consistently demonstrated outstanding skills in managing and growing our e-commerce platform, significantly boosting online sales and overall business growth. During Shannon’s time working with me, he has been instrumental in developing and implementing strategies that have notably increased our online traffic and conversion rates. His expertise in digital marketing, user experience optimization, and data-driven decision-making has truly transformed our e-commerce operations. Shannon excels not only in technical skills but also in team leadership and project management. Beyond his professional capabilities, Shannon brings a positive attitude and a proactive approach to problem-solving. I highly recommend Shannon for any e-commerce leadership position. He is a true asset to any team.

Chelsea Dottelis

eCommerce/Marketing

I had the pleasure of working under Shannon's leadership for a year. Not only is he an expert in the ever-evolving world of E-commerce, but he's also an exceptional teacher and leader. Shannon's ability to break down complex concepts and empower his team with actionable knowledge made him an invaluable asset. His guidance and support fostered a collaborative environment where everyone could learn and grow. I highly recommend Shannon to anyone seeking a leader with exceptional E-commerce knowledge and a talent for fostering a successful team.

Rodrigo Olea

Industrial Design

Excellent soft skills and very professional Shannon is someone you definitely want in your team. Able to perform on challenging environments and with tight deadlines he is an exceptional team player. I had the pleasure to work with Shannon for almost 2 years and I have only great things to say.

David Travis

VP Sales

I worked directly with Shannon for 2 years at Hans-Mill when he was our E-Commerce Director. Shannon was instrumental in our growth with major ecommerce players, including Amazon, Walmart, and Wayfair. In addition to his broad base of knowledge, Shannon also brings a positive, "can do" attitude to every project.

Shannon was instrumental in leading our Market Research efforts to identify emerging trends and new product opportunities. He also emerged as our Subject Matter Expert on all AI-related projects. With his broad base of experience, strong track record of success, and positive attitude, Shannon is well respected by all of his colleagues and I would highly recommend him for any leadership role in eCommerce or Marketing.

Interested? Let’s get in touch.